Maximizing Darwinian fitness with a costly brain : the neuroeconomics of human decision-making.

Abstract

Paul Glimcher, a professor of neural science, economics, and psychology at New York University, discusses the neuroeconomics of human decision-making and how Darwinian "fitness" can be maximized with a costly brain. Glimcher presents an overview of our current understanding of the human machine for making decisions and shows how puzzling inconsistencies in human behavior emerge from the trade-offs of costs and benefits imposed by the hardware of the brain.